Tuesday, December 31, 2019

Misleading Perfume and Cologne Advertising Essay - 786 Words

Misleading Perfume and Cologne Advertising You sit down to watch one of your favorite TV shows one night and you see it, one of those perfume commercials. On the screen you see a beautiful woman walking up a flight of stairs in an elegant dress with diamonds hanging from her ears and neck. Her face is a picture of perfection, with a slight hint of a beautiful smile. Entering on the left of the screen is a man in a black tuxedo he; wraps his arms around her and kisses her passionately on the lips. They both look at the screen and smile. On the bottom of the screen is a small bottle marked with a label of a recognizable perfume company. Now coming back into reality from the mesmerizing commercial, consider what affect†¦show more content†¦This commercial is controversial and unrealistic simply by the fact that no sane woman would be in any way attracted to a department store mannequin. However, these advertisements prompted many males nationwide to go out and buy Axe body products hoping to get similar results. â€Å" Ross Lovern, a 14-year-old spray user in New York City, says he and his friends decided to go to the drugstore and buy Axe after watching a commercial on MTV featuring a woman crawling all over a mannequin that had just been sprayed with the product. The ad, says Ross, made him think, ‘This is the perfect deodorant for me.’ Ross used Axe at co-ed sleep-away camp last summer and now puts it on every day â€Å"(Beatty, 2004). Even though or maybe because of, the commercial being an extreme exaggeration it created sales. The main object of this approach is that sex sells. There is no question that the use of sexual images motivates people to purchase certain items. Fragrance companies use this fact to their advantage, using attractive women in erotic settings to push fragrances that may perhaps be lagging in sales. Most companies in fact will drop a large sum of money on these commercials to create an alluring image of the perfect scent. For instance, in an article by, Stephanie Thompson (2003) she tells us â€Å"that Ralph Lauren spent roughly $15 million into a push for his fragrance blue in an effort to reach mainstream women with an updated version of its now-laggingShow MoreRelated Advertising - Selling a Lot More than Just a Product Essay2583 Words   |  11 PagesToday, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society. According to Vernon Fryburger, author of the book The New Age of Advertising, â€Å"The most important job for advertising is to â€Å"make a sale† for a product or a service, and to do so it must clearly establish a rapport with its audience, which means that it must consciously stay within relatively narrow bounds of acceptability in terms of languageRead MoreAdvertising Is Legalised Form of Lying3971 Words   |  16 PagesAdvertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic formRead MoreSetting Product Strategy8596 Words   |  35 Pagesthat companies should recognize that these items ________ in the potential for being priced higher or advertised more as ways to increase sales, margins, or both. a. differ b. are more elastic c. are less elastic d. respond to advertising differently e. none of the above Answer: a Page: 383 Level of difficulty: Easy 34. A benefit of product mapping is that it identifies ________. a. market matrixes b. target markets c. market segments d. consumers Read Moretest bank16982 Words   |  68 Pages________ industries to create greater competition and growth opportunities. A) created mass market B) deregulated C) scientifically segmented D) open-market E) regulated 16) ______ 17) A firm can ________ only in the long run. A) modify advertising expenditures B) reduce its sales-force size C) develop new products D) change its price E) All of the above may be done in the short or long run. 17) ______ 18) The ________ is a long channel stretching from raw materials to componentsRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesconsists of a 70-30 services-to-goods mix. Answer: TRUE Page Ref: 5 Objective: 2 Difficulty: Moderate 83) Place marketers include economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies. Answer: TRUE Page Ref: 6 Objective: 2 Difficulty: Easy 84) Properties are tangible rights of ownership to either real property (real estate) or financial property (stocks and bonds). Answer: FALSE Page Ref:Read MoreMarketing Management Mcq Test Bank53975 Words   |  216 Pagesfamiliar with the latter and does not hesitate in choosing Bosch. This example implies that ________. A) the imported brand will not survive the competition from Bosch B) Bosch has a positive customer brand equity C) the South Korean company has a low advertising budget D) the imported brand is unreliable E) the Bosch washing machine has better features than the imported brand Answer: B Page Ref: 244 Objective: 2 AACSB: Analytic skills Difficulty: Easy 2 Copyright  © 2012 Pearson Education, Inc. PublishingRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages161 175 177 190 203 220 233 251 267 ix x †¢ Contents PART V NOTABLE MARKETING SUCCESSES 281 Chapter 18 Chapter 19 Chapter 20 Southwest Airlines: Success Is Finally Contested Nike: A Powerhouse Brand Vanguard: Is Advertising Really Needed? 283 302 319 PART VI ETHICAL MISTAKES Chapter 21 Chapter 22 Chapter 23 Merck’s Vioxx: Catastrophe and Other Problems MetLife: Deceptive Sales Practices Ford Explorers with Firestone Tires: A Killer Scenario Ill

Monday, December 23, 2019

Synthesis And Characterization Of Hap / Mgo Nanocomposite...

Synthesis and Characterization of HAP/MgO Nanocomposite for Biomedical Applications V.Vijayalakshmi a*, M.Rajkumar b , S.Vignesh raj c , M.Sathish b a Erode Sengunthar Engineering College, Erode. b P.S.G College of Arts and Science, Coimbatore. c P.S.G. Institute of Technology, Coimbatore. Email ID: vijiphysics007@gmail.com Abstract: In this study, a novel method was used to produce a nanostructured composite consisting of hydroxyapatite and MgO by varying the temperature. The structure and morphology of the synthesized nanocomposite were characterized. From X-ray diffraction (XRD) analysis, an increase in crystallite size and degree of crystallinity with an increase in the temperature was observed. The XRD investigation confirms that the grain size of the synthesized nanocomposite is in the range 4-11nm. The grain size increases when the temperature is increased due to the agglomeration of nanoparticles. The Fourier Transform Infrared Spectroscopy (FTIR) studies confirm the presence of PO43-, CO32- and Mg2+, and OH- groups. The UV-VIS Spectroscopy measurements show the reduction in the band-gap upon the temperature. Transmission Electron Microscope (TEM) images ascertained that nano HAP/MgO at 2500C and 3000C composite shows flakes like morphology. 1. Introduction Among all calcium phosphate bioceramics, hydroxyapatite (HAP), Ca10(PO4)6(OH)2, is the most extensively used biocompatible ceramic materials for bone tissue engineering, as its chemical compositionShow MoreRelatedSynthesis And Characterization Of Ha / Alumina1937 Words   |  8 PagesSynthesis and Characterization of HA/Alumina and HA/MgO Nanocomposite for Biomedical Applications V.Vijayalakshmi a*, P.Dhanasekaran a, M.Sathish b a Department of Physics, Erode Sengunthar Engineering College, Erode, India. b Department of Physics, P.S.G College of Arts and Science, Coimbatore, India. Email ID: vijiphysics007@gmail.com Abstract: In this study, HA/Alumina and HA/MgO nanocomposites were successfully prepared by using hydrothermal method at 2500C. The mechanisms of composite formation

Sunday, December 15, 2019

Blood Promise Chapter Twenty-Four Free Essays

string(42) " a dark corner as panic raced through me\." Avery was a spirit user. â€Å"Oh shit.† I sat back down on the bed, my mind reeling. We will write a custom essay sample on Blood Promise Chapter Twenty-Four or any similar topic only for you Order Now I’d never seen it coming. Hell, no one had. Avery had made a good show of being an air user. Each Moroi had a very low level of control in each element. She’d just barely done enough with air to make it seem like that was her specialization. No one had questioned her further because honestly, who would have ever expected another spirit user around? And since she was out of school, she had no reason to be tested anymore or forced to demonstrate her ability. No one was there to call her on it. The more I thought about it, the more the little signs were there. The charming personality, the way she could talk people into anything. How many of her interactions were spirit controlled? And was it possible†¦ was it possible that Adrian’s attraction had been compulsion on her part? I had no reason to feel happy about that, but†¦ well, I did. More to the point, what did Avery want with Lissa? Avery compelling Adrian into liking her wasn’t too out there. He was good-looking and came from an important family. He was the queen’s great-nephew, and although family members of the current monarch could never inherit the throne immediately afterward, he’d have a good future, one that would always keep him in the highest circles of society. But Lissa? What was Avery’s game there? What did she have to gain? Lissa’s behavior all made sense now-the uncharacteristic partying, weird moods, jealousy, fights with Christian†¦ Avery was pushing Lissa over the edge, causing her to make horrible choices. Avery was using some sort of compulsion to spin Lissa out of control, alienating her and putting her life in danger. Why? What did Avery want? It didn’t matter. The why wasn’t important. The how was, as in how I was going to get out of here and back to my best friend. I looked down at myself, at the delicate silk dress I wore. Suddenly, I hated it. It was a sign of how I’d been, weak and useless. I hastily took it off and ransacked my closet. They’d taken away my jeans and T-shirt, but I’d at least been allowed to keep my hoodie. I put on the green sweater dress, seeing as it was the sturdiest thing I had, feeling moderately more capable. I slipped the hoodie on over it. It hardly made me feel like a badass warrior, but I did feel more competent. Sufficiently dressed for action, I returned to the living room and started that pacing that tended to help me think better-not that I had any reason to believe I was going to come up with new ideas. I’d been trying to for days and days with no luck. Nothing was going to change. â€Å"Damn it!† I yelled, feeling better with the outburst. Angry, I flounced into the desk chair, amazed that I hadn’t simply thrown it against the wall in my frustration. The chair wobbled, ever so slightly. Frowning, I stood up and looked at it. Everything else in this place was state-of-the-art. Odd that I’d have a faulty chair. I knelt down and examined it more closely. There, on one of the legs, was a crack near where the leg joined with the seat. I stared. All of the furniture here was industrial strength, with no obvious joints. I should know, seeing how long I’d beat this chair against the wall when I first arrived. I hadn’t even dented it. Where had this crack come from? Slamming it over and over had done nothing. But I hadn’t been the only one to hit it. That very first day, I’d fought with Dimitri and come after him with the chair. He’d taken it from me and thrown it against the wall. I’d never paid attention to it again, having given up on breaking it. When I’d later tried cracking the window, I’d used an end table because it was heavier. My strength hadn’t been able to damage the chair-but his had. I picked up the chair and immediately slammed it into that diamond-hard window, half-hoping I might kill two birds with one stone. Nope. Both remained intact. So I did it again. And again. I lost track of how many times I slammed that chair into the glass. My hands hurt, and I knew despite my recovery, I still wasn’t at full strength. It was infuriating. Finally, on what felt like my gazillionth try, I looked at the chair and saw the crack had grown bigger. The progress renewed my will and strength. I hit and hit, ignoring the pain as the wood bit into my hands. At long last, I heard a crack, and the leg broke off. I picked it up and stared in amazement. The break hadn’t been clean. It was splintered and sharp. Sharp enough to be a stake? I wasn’t sure. But I knew for a fact that wood was hard, and if I used enough force, I might be able to hit a Strigoi’s heart. It wouldn’t kill one, but the blow would stun. I didn’t know if it’d be enough to get me out of here, but it was all I had now. And it was a hell of a lot more than I’d had one hour ago. I sat back on the bed, recovering from my battle with the chair and tossing the makeshift stake back and forth. Okay. I had a weapon now. But what could I do with it? Dimitri’s face flashed in my mind’s eye. Damn it. There was no question about it. He was the obvious target, the one I’d have to deal with first. The door suddenly clicked open, and I looked up with alarm. Quickly, I shoved the chair into a dark corner as panic raced through me. You read "Blood Promise Chapter Twenty-Four" in category "Essay examples" No, no. I wasn’t ready. I hadn’t fully convinced myself to stake him. It was Inna. She carried a tray but didn’t wear her usual subservient expression. The brief look she gave me was filled with hate. I didn’t know what she had to be pissed off about. It wasn’t like I’d caused her any damage. Yet. I strode over like I was going to examine the tray. Lifting the lid, I saw a ham sandwich and french fries. It looked good-I hadn’t eaten in a while -but the adrenaline running through me had shoved any appetite I might have to the background. I glanced back up at her, smiling sweetly. She shot me daggers. Don’t hesitate, Dimitri had always said. I didn’t. I jumped at Inna, throwing her so hard against the floor that her head slammed back. She looked dazed, but quickly recovered and tried to fight back. I wasn’t drugged up this time-well, not much-and my years of training and natural strength finally showed themselves again. I pressed my body against her, keeping her firmly in place. Then, I produced the stake I’d had concealed and pressed those sharp points against her neck. It was like being back in the days of pinning Strigoi in alleys. She couldn’t see that my weapon was a chair leg, but the sharp points got her attention as I dug them into her throat. â€Å"The code,† I said. â€Å"What is the code?† Her only response was a string of obscenities in Russian. Okay, not a surprise, considering she probably didn’t understand me. I flipped through the meager Russian-English dictionary in my head. I’d been in the country long enough to pick up some vocabulary. Admittedly, it was equivalent to a two-year-old’s, but even they could communicate. â€Å"Numbers,† I said in Russian. â€Å"Door.† At least, that’s what I hoped I said. She said more impolite things to me, her expression defiant. It really was the Strigoi interrogation all over. My stake bit harder, drawing blood, and I forcibly restrained myself. I might question whether I had the strength to pierce a Strigoi heart with this, but severing a human’s vein? Cake. She faltered a little, apparently realizing the same thing. Again, I attempted my broken Russian. â€Å"Kill you. No Nathan. Never†¦Ã¢â‚¬  What was the word? The church service came back to me, and I hoped I had it right. â€Å"Never eternal life.† It got her attention. Nathan and eternal life. The things most important to her. She bit her lip, still angry, but her tirade had stopped. â€Å"Numbers. Door,† I repeated. I pushed the stake in harder, and she cried out in pain. At last she spoke, rattling off a series of digits. Russian numbers were something I had memorized pretty solidly, at least. They were essential for addresses and phone numbers. She cited seven numbers. â€Å"Again,† I said. I made her say it three times and hoped I had it. But there was more. I was pretty sure the outer door had a different code. â€Å"Numbers. Door. Two.† I felt like a caveman. Inna stared, not quite getting it. â€Å"Door. Two.† Understanding glinted in her eyes, and she looked mad. I think she’d hoped I wouldn’t realize the other door had its own code. More cutting with the stake made her scream seven more numbers. Again, I made her repeat them, realizing I had no way to know if she was telling me the truth at least until I tried the numbers. For that reason, I decided to keep her around. I felt guilty about what I did next, but these were desperate times. In guardian training, I’d been taught both to kill and to incapacitate. I did the latter this time, slamming her head back against the floor and rendering her unconscious. Her expression went slack, her eyelids drooping. Damn. I was reduced to hurting teenage humans. Standing up, I moved to the door and punched in the first set of numbers, hoping I had them right. To my complete and utter astonishment, I did. The electronic lock clicked, but before I could open the door, I just barely made out another click. Someone had unlocked the outer door. â€Å"Shit,† I muttered. I pulled away from the door immediately, picked up Inna’s unconscious body, and hurried to the bathroom. I set her in the tub as gently as possible and had just shut the bathroom door when I heard the main door open. I felt the telltale nausea that signaled a Strigoi was nearby. I knew one of the Strigoi could smell a human, and I hoped shutting her away would be enough to mute Inna’s scent. I emerged from the hall and found Dimitri in the living room. I grinned at him and ran into his arms. â€Å"You’re back,† I said happily. He held me briefly and then stepped back. â€Å"Yes.† He seemed slightly pleased at the greeting, but soon his face was all business. â€Å"Have you made your decision?† No hello. No how are you feeling? My heart sank. This wasn’t Dimitri. â€Å"I have more questions.† I went over to the bed and lay down in a casual way, just like we always did. He followed a few moments later and sat on the edge, looking down at me. â€Å"How long will it take?† I asked. â€Å"When you awaken me? Is it instantaneous?† Once more, I launched into an interrogation session. Honestly, I was running out of questions, and at this point, I didn’t really want to know the intricacies of becoming Strigoi. I was becoming more and more agitated with each passing moment. I had to act. I had to make use of my fleeting opportunity here. And yet†¦ before I could act, I had to reassure myself that this really wasn’t Dimitri. It was stupid. I should know by now. I could see the physical changes. I’d seen his coldness, the brutality. I’d seen him come fresh from a kill. This wasn’t the man I’d loved. And yet†¦ for that one fleeting moment earlier†¦ With a sigh, Dimitri stretched out beside me. â€Å"Rose,† he interrupted, â€Å"if I didn’t know better, I’d say you were stalling for time.† Yeah, even as a Strigoi, Dimitri knew how I thought and schemed. I realized if I was going to be convincing, I had to stop playing dumb and remember to be Rose Hathaway. I put on a look of outrage. â€Å"Of course I am! This is a big deal. I came here to kill you, and now you’re asking me to join you. You think this is easy for me to do?† â€Å"Do you think it’s been easy for me to wait this long?† he asked. â€Å"The only ones who get choices are Moroi who willingly kill, like the Ozeras. No one else gets a choice. I didn’t get a choice.† â€Å"And don’t you regret that?† â€Å"No, not now. Now that I’m who I was meant to be.† He frowned. â€Å"The only thing hurt is my pride-that Nathan forced me and that he acts as though I’m indebted to him. Which is why I’m being kind enough to give you the choice now, for the sake of your pride.† Kind, huh? I looked at him and felt my heart breaking all over again. It was like hearing the news of his death once more. I suddenly grew afraid I might cry. No. No tears. Dimitri always talked about prey and predators. I had to be the predator. â€Å"You’re sweating,† he said suddenly. â€Å"Why?† Damn, damn, damn. Of course I was sweating. I was contemplating staking the man I loved-or thought I’d loved. And along with sweat, I was sure I was giving off pheromones of my agitation. Strigoi could smell all of those things, too. â€Å"Because I’m scared,† I whispered. I propped myself up and stroked the edge of his face, trying to memorize all of his features. The eyes. The hair. The shape of his cheekbones. In my imagination, I overlaid the things I remembered. Dark eyes. Tanned skin. Sweet smile. â€Å"I†¦ I think I’m ready, but it’s†¦ I don’t know. It’s such a big thing.† â€Å"It’ll be the best decision of your life, Roza.† My breathing was growing rapid, and I prayed he’d think it was because of my fear of being turned. â€Å"Tell me again. One more time. Why do you want to awaken me so badly?† A slightly weary look crossed his face. â€Å"Because I want you. I’ve always wanted you.† And that’s when I knew. I finally realized the problem. He’d given that same answer over and over, and each time, something about it had bothered me. I’d never been able to pinpoint it, though. Now I could. He wanted me. Wanted me in the way people wanted possessions or collectibles. The Dimitri I’d known†¦ the one I’d fallen for and slept with†¦ that Dimitri would have said he wanted us to be together because he loved me. There was no love here. I smiled at him. Leaning down, I kissed him gently. He probably thought I was doing it for the reasons I always did, out of attraction and desire. In truth, it was a goodbye kiss. His mouth answered mine, his lips warm and eager. I held out the kiss a little longer, both to fight back the tears leaking out of my eyes and to lull him into an unsuspecting state. My hand closed around the chair leg, which I’d hidden in my hoodie pocket. I would never forget Dimitri, not for the rest of my life. And this time, I wouldn’t forget his lessons. With a speed he wasn’t ready for, I struck out and plunged the stake through his chest. My strength was there-sliding the stake past the ribs and straight into his heart. And as I did it, it was like piercing my own heart at the same time. How to cite Blood Promise Chapter Twenty-Four, Essay examples

Saturday, December 7, 2019

Consideration For Successful Implementation â€Myassignmenthelp.Com

Question: Discuss About The Consideration For Successful Implementation? Answer: Introduction The use of technology is increasing in every sector of business for improving the business process and integrating the different business operations. Effective use of technology helps in improving the business process and use of IT has a considerable effect in health care sector as well. Implementation of It in healthcare helps in supporting the management process of health information across the computerized system and helps in secure exchange of the health information between the patients or consumers and service providers (Jones et al. 2014). The report discusses the effective use of IT in healthcare sector, its benefits and the risks associated with the implementation of IT along with the basic requirements of implementing IT in the business. Need of IT in Healthcare Information technology can be effectively used in improving the quality of healthcare business. The different use of IT in healthcare sector are listed below (Cresswell and Sheikh 2013)- 1) Information Technology can be effectively used for designing the test base practices that would further help in reducing the human errors. 2) Implementation of technology helps in improving the linkages between the clinical healthcare system, emergency health networks and public health agencies (West 2012). 3) The implementation of IT in healthcare helps in improving the clinical decision-making and effective management of the different healthcare processes. 4) Use of IT reduces the cost of maintenance of the resources associated with the healthcare business. 5) IT can be effectively used in healthcare for improving the efficiency, cost effectiveness and quality and safety of delivering the clinical processes. Importance of IT in Business Survival Implementation of Information technology is very important for business survival, as with the emerging technologies, need of incorporating IT in the business processes becomes essential for business survival. Use of proper technology can help in improving the health indicators of people in many countries. This is because, now a days, mobile devices are accessed from even the remotest village and therefore, process of implementation of IT is very essential for business survival. Technology can be used to deliver high quality medical services across the country and thus will help in reaching a wider audience in a less cost, which is definitely beneficial for business (Bardhan and Thouin 2013). Requirements of implementing IT in healthcare business The requirements of implementing IT in healthcare business are listed below- 1) Proper selection of business process that is in need of IT and establishment of a proper working structure 2) Selecting a proper project management methodology and approach in implementation of IT (Schwalbe 2015) 3) Hiring a project manager who would plan the layout, monitor the project of implementation of IT, and provide a detailed list of the equipments needed to implement IT in business 4) The basic equipments that are required to implement IT in the business includes different telecommunication equipments, USB hubs, server, computer and monitors, digital healthcare equipments and so on. 5) Planning the entire implementation procedure is necessary for implementing IT in an effective way. The business objectives should be clear in order to develop and effective project plan (Cresswell, Bates and Sheikh 2013). 6) Training the staffs and employees about the proper use of the information Technology is essential for managing the performance of the IT equipments. Use of IT in Healthcare Business The use of Information Technology in healthcare business are elaborated in the following paragraphs- Use of IT by Employees The employees are responsible for managing the back end services of providing proper healthcare services to the patients. The health record of the patients are digitally stored and managed by the employees. This digital management and storing of the records and data considerably reduces the workload of the employees and further helps them in managing the different services in an effective way. Use of IT by Customers/Patients The patients will be significantly benefited by the implementation of information technology in business. With the implementation of IT, customers can keep a track of their clinical health records digitally and booking an appointment with the professionals in a more effective way. The customers furthermore, will be able to keep in touch with their doctors online, and therefore it will be easier for them to manage their health in a more effective way. The use of different electronic methods such as video conferencing or using telecommunication services in order to communicate with the physicians will considerably help in saving a lot of time and money of the patients (Schoen et al. 2012). Use of IT by Suppliers The suppliers of medicines and healthcare can make use of IT in providing services to their clients and customers in a more effective way. Emergence of online services is bringing a revolution in the field of healthcare and business. Advantages and benefits of IT in Healthcare The different advantages and benefits of implementing IT in healthcare are elaborated below- 1) Telemedicine is one of the biggest trends in healthcare industry and the implementation of IT in healthcare will considerably help in increasing the accessibility of the services. Computers and internet makes it easier for the medical service providers to keep in touch with the patients at their home. 2) Eliminates unnecessary traffic in the office, which in time helps in minimizing the bottleneck apart from providing an atmosphere of comfort and convenience to the patients (Lee, McCullough and Town 2013) 3) The computer or the information technology helps the patients to learn about their medical conditions and opportunities involved with the treatment decisions more effectively (Ventola 2014). 4) Implementation of project in a proper way considerably reduces the medical error thus keeping the organization away from lawsuits. 5) Technology helps in creating more efficient and a productive work force. Therefore, implementation of IT in the field of healthcare would further help in improving the business processes. 6) Patients can directly communicate with the care providers and therefore, it would help in increasing the customer satisfaction. This helps in improving the business to a quite extent as customer satisfaction forms a large part of business processes. Risks associated with the implementation of IT in business 1) One of the major risks associated with the implementation of IT in business of healthcare is safeguarding the privacy and confidentiality of the patients data and health records. 2) The out of date equipments possess a significant amount of security risks as improper security measures can lead to the data leakage and loss of data. 3) If any equipment misbehave or gives faulty result, it may risk patients life as well. Monitoring and Maintenance of IT Proper monitoring and maintenance of the IT equipments are essential for maintaining the smooth performance of the implemented information technology. The equipments are needed to be updated time to time, in order to eliminate any risk associated with the out of date devices. Proper maintenance of the devices can be ensured by appointing proper technicians for monitoring the IT equipments (Willcocks 2013). Conclusion Therefore, from the above discussion, it can be concluded that the healthcare sector will be benefited with the implementation of IT. This report discusses the need and use of IT in improvising the business process in Healthcare sector and in offering a much better service to the customers and patients. However, there are certain risks associated with the implementation of IT in healthcare business, which must be strategically mitigated in order to ensure better results. With the advancement of information technology, the need of IT in healthcare becomes inevitable. References Bardhan, I.R. and Thouin, M.F., 2013. Health information technology and its impact on the quality and cost of healthcare delivery.Decision Support Systems,55(2), pp.438-449. Cresswell, K. and Sheikh, A., 2013. Organizational issues in the implementation and adoption of health information technology innovations: an interpretative review.International journal of medical informatics,82(5), pp.e73-e86. Cresswell, K.M., Bates, D.W. and Sheikh, A., 2013. Ten key considerations for the successful implementation and adoption of large-scale health information technology.Journal of the American Medical Informatics Association,20(e1), pp.e9-e13. Jones, S.S., Rudin, R.S., Perry, T. and Shekelle, P.G., 2014. Health information technology: an updated systematic review with a focus on meaningful use.Annals of internal medicine,160(1), pp.48-54. Lee, J., McCullough, J.S. and Town, R.J., 2013. The impact of health information technology on hospital productivity.The RAND Journal of Economics,44(3), pp.545-568. Schoen, C., Osborn, R., Squires, D., Doty, M., Rasmussen, P., Pierson, R. and Applebaum, S., 2012. A survey of primary care doctors in ten countries shows progress in use of health information technology, less in other areas.Health affairs,31(12), pp.2805-2816. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Ventola, C.L., 2014. Mobile devices and apps for health care professionals: uses and benefits.Pharmacy and Therapeutics,39(5), p.356. West, D., 2012. How mobile devices are transforming healthcare.Issues in technology innovation,18(1), pp.1-11. Willcocks, L., 2013.Information management: the evaluation of information systems investments. Springe